Abishek GM, Author at Doozy Hub Digital Media

Live Data Dynamics: Transforming Marketing Campaigns with Real-Time Insights

Leave a Comment / Campaigns / By Abishek GM

Leveraging real-time customer data is revolutionizing digital marketing, transforming static approaches into dynamic interactions that enhance the consumer experience. This proactive strategy not only refines marketing tactics but also anticipates and meets the evolving needs of customers. Companies utilizing this approach are setting new standards for precision in engaging their audiences. Doozy Hub Digital Media …

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How to Measure User Intent with Google Analytics

Leave a Comment / SEO, Trending / By Abishek GM

In your traditional marketing funnel, you have three stages: awareness, consideration, and conversion. Those maps neatly to your Google Analytics reports acquisition, behaviour, and conversion. The top and bottom of the funnel are incredibly easy to measure. In fact, they aren’t even dependent on your Analytics setup. If you have log files for …

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How Often Google Rewrites Our Title Tags

Leave a Comment / SEO, Trending / By Abishek GM

Anyone who has had to rewrite title tags for whole websites will commiserate with Google’s motivation for rewriting title tags: too many websites use title tags that are too short, too long, meaningless, irrelevant, bizarre, or just plain missing! No doubt Google saw distinctly better usability metrics when they split-tested this change in live search …

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Keyword Mapping: What Is It & How To Do It

Leave a Comment / SEO, Trending / By Abishek GM

To begin with the obvious, SEO revolves heavily around keywords. What people search for, how often they search, and how difficult it will be to rank for a target term are all concepts that we consider when completing keyword research. As SEOs, we comb through data, look at trends, and ultimately pare down an unwieldy …

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How To Choose Which Social Media Platform For Your Influencer Marketing Campaign

Leave a Comment / Social Media Marketing, Trending / By Abishek GM

As of last year, 42.7% of internet users worldwide are using ad blockers. This technology is changing the digital marketplace and means consumers can easily bypass unwanted advertising. So how are you supposed to reach your target audience if they can block your ads? You have to go through their peers — the influencers they …

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How to Forecast Organic Traffic and Get Buy-in for Content Development

Leave a Comment / SEO, Trending / By Abishek GM

It’s a terrible feeling when you get excited about an idea, and your boss turns it down. It’s the worst. This happens far too often to marketers, so in this article, I’m going to talk about how you can use traffic predictions as a way to get buy-in from your boss for content development. …

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How to Configure Goals in Google Analytics

Leave a Comment / SEO, Trending / By Abishek GM

Configuring goals in Google Analytics is the easiest way to get the most out of your reports, due to the automatic integration of conversion metrics throughout the rest of the platform. Once you’ve configured goals, you enable most of the reports under “Goals” and gain visibility into attribution under the “Multi-Channel Funnels” reports. You’re also …

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Google Now Shows Why It Ranked A Specific Search Result

Leave a Comment / SEO, Trending / By Abishek GM

Google now list several of the factors it used to rank a result in the about this result section. Google can now list several of the factors or reasons why it ranked a specific search result in its search results listings, the company announced. This feature is an expansion to the about this result box …

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