How Paid Ads Supports you to standout In Internet
Google Ads is Google’s pay-per-click (PPC) advertising solution which allows businesses to bid on keywords for a chance to show ads in Google search results. When using Google Ads, you only pay when someone clicks on your ad to visit your site or call your business.
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PPC (pay-per-click) doesn’t have to be expensive if you set up and optimize your campaigns correctly. It’s all about being intelligent with your targeting and keywords and ensuring you’re monitoring performance closely. You can pause campaigns at any point too so if we find a particular search term is becoming too competitive, there’s always the option to stop and review.
One of the main benefits of pay-per-click marketing is that it provides almost instant feedback. Once your ad campaigns are set up and running, they will immediately start driving targeted traffic to your website.
Google Ads (formerly Google AdWords and Google AdWords Express) is an online advertising solution that businesses use to promote their products and services on Google Search, YouTube and other sites across the web. Google Ads also allows advertisers to choose specific goals for their ads, like driving phone calls or website visits. With a Google Ads account, advertisers can customize their budgets and targeting, and start or stop their ads at any time.
There are three basic types of Google Ads:
- Search Network campaigns – usually text form, these ads can show on Google Search results pages when someone searches for a product or service that’s similar to yours
- Display Network campaigns – usually image form, these ads appear on websites or apps that your customers visit
- Video campaigns – usually 6 or 15 second videos, these ads show right before or during YouTube content
Learn about additional advanced campaign types, including Shopping campaigns, App Campaigns and more.