How branding Supports you to standout In Internet
Branding is the process of communicating a unique selling proposition, or differential, that sets a product or service apart from the competition. Examples of branding techniques include the use of logos, taglines, jingles, or mascots.
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A brand is essentially the personality and identity of your business. It is what forms the first impression of your business for potential customers and encompasses how it looks and sounds. It is how the market identifies your business compared to your competitors and will hopefully make you stand out. Components of a brand can include:
Tone of voice
Fonts & typography
Or anything that identifies individual businesses’ product or service as unique or distinct
Branding is the process of creating a brand. It is important as it involves clearly positioning your company or product in the market, devising a brand strategy, possibly creating your name, defining your company’s tone of voice and designing corporate and/or product identity.
Using water as an example, how do several companies around the world sell the same product and convince the market to purchase their water over their competitors? The simple answer: a great brand!
Think about this as an example, San Pellegrino has positioned itself as a luxury brand and is usually what is served at a 5 star fine dining restaurant, where as Mount Franklin in comparison, has branded itself as accessible and affordable and is found in so many outlets. Still keeping on the water examples, some brands market their features to encourage people to buy them – you might buy a bottle of Pump for sport as their bottles features a pop top for ease or you might buy a bottle of Antipodes or VOSS for their trendy glass bottles. All of these brands have a purpose and takes into consideration their niche and/or target markets, this is what makes a good brand!